Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Crested Butte OKs Bud Light ‘Whatever’ promotion
Denver • Leaders in the historic Colorado mining town of Crested Butte have unanimously approved a plan to turn it into the fictional "Whatever" town for a Bud Light ad campaign.
Town councilors only gave their OK only after Bud Light maker Anheuser-Busch InBev doubled its payment to $500,000.
The Denver Post reports fencing already has been installed for the Sept. 5-7 event that has divided the town.
The beer company has been working with town officials on the plan since the spring, but word only leaked out recently. In the meantime, the mysterious Bud Light event has been promoted online.
Bud Light marketing director David Daniels says the company picked the town for its beautiful location and its reputation for having fun.