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Crested Butte OKs Bud Light ‘Whatever’ promotion
Denver • Leaders in the historic Colorado mining town of Crested Butte have unanimously approved a plan to turn it into the fictional "Whatever" town for a Bud Light ad campaign.
Town councilors only gave their OK only after Bud Light maker Anheuser-Busch InBev doubled its payment to $500,000.
The Denver Post reports fencing already has been installed for the Sept. 5-7 event that has divided the town.
The beer company has been working with town officials on the plan since the spring, but word only leaked out recently. In the meantime, the mysterious Bud Light event has been promoted online.
Bud Light marketing director David Daniels says the company picked the town for its beautiful location and its reputation for having fun.