This photo provided by the California State Parks shows a destoyred lifeguard building on the beach at Sycamore Cove in Point Mugu State Park, Calif., Thursday, Aug. 28, 2014, after being pummeled by high surf created by swells from Hurricane Marie, which has now been downgraded to a tropical storm. A third day of huge waves, dangerous rip currents was expected Thursday in Southern California as the coast felt the ripple effects of the storm churning off the Mexican coast. (AP Photo/California State Parks, Craig Sap)
Crested Butte OKs Bud Light ‘Whatever’ promotion
Advertising » Town’s residents divided over brewer’s event, but the Town Council signed off.
The Associated Press
First Published Aug 29 2014 12:33 pm • Last Updated Aug 29 2014 12:33 pm
Denver • Leaders in the historic Colorado mining town of Crested Butte have unanimously approved a plan to turn it into the fictional "Whatever" town for a Bud Light ad campaign.
Town councilors only gave their OK only after Bud Light maker Anheuser-Busch InBev doubled its payment to $500,000.
The Denver Post reports fencing already has been installed for the Sept. 5-7 event that has divided the town.
The beer company has been working with town officials on the plan since the spring, but word only leaked out recently. In the meantime, the mysterious Bud Light event has been promoted online.
Bud Light marketing director David Daniels says the company picked the town for its beautiful location and its reputation for having fun.
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