"We wanted to make sure that the breadth of characters we had for the initial 'amiibo' line-up supported the fan favorites, as well showcase the variety of people Nintendo speaks to — from kids to adults," Nintendo of America President Reggie Fils-Aime said in an interview. "For example, you've got a character like Marth from the 'Fire Emblem' series. We thought exposing Marth to a wider collection of consumers through 'amiibo' made a ton of sense, but of course we had to have Mario, Princess Peach and Donkey Kong in that initial line-up, as well."
Similar to Activision's "Skylanders" and "Disney Infinity," the characters' virtual histories will be stored on the plastic figures and transmitted through the Wii U GamePad, the controller for the Wii U console that features a touchscreen and NFC capabilities. Unlike the Activision Blizzard Inc. and Walt Disney Co. franchises, the "amiibo" figures will work with several games from different genres and won't be required to play the games.
"Our vision is to have these 'amiibo' figures be your playable friends that allow you to enhance the overall experience," said Fils-Aime. "It's a different approach from Activision and Disney, which is more to unlock something in the game. You're going to want to have your 'amiibo' figure because it's going to allow you to enhance your skills, upgrade your character and take the experience over to a friend's house."
Nintendo first unveiled "amiibo" at the Electronic Entertainment Expo in June. The company plans to release more figures over the next year and include "amiibo" functionality in future games, as well as compatibility with its handheld Nintendo 3DS system.
The Kyoto, Japan-based company is hoping the figurines will help boost its bottom line and sales of its beleaguered Wii U console, which has been on the rise since the May release of "Mario Kart 8." Despite the success of the latest installment in the cartoony Nintendo racing series, Wii U sales still trail behind the PlayStation 4 and Xbox One consoles from rivals Sony Corp. and Microsoft Corp.
"Call of Duty" and "Assassin's Creed" publishers Activision and Ubisoft Entertainment recently said they wouldn't bring the new installments of those popular series to the Wii U later this year.
"In the end, I want the very best of every single publisher's content on our platform," said Fils-Aime. "We believe we'll get there as we grow the install base of the system. Make no mistake: The consumer knows they can get high-quality games on the Wii U console. That's why our business is up almost double over last year."
Nintendo will be showing off upcoming games like "Super Smash Bros.," "Hyrule Warriors" and "Captain Toad: Treasure Tracker" at PAX Prime, a four-day celebration of gaming that kicks off Friday in Seattle.
Follow AP Entertainment Writer Derrik J. Lang at http://www.twitter.com/derrikjlang.