New York • Uber is stepping up its political game with a high-powered new hire.
The taxi-alternative service is hiring a former White House adviser to lead its campaign for acceptance in the 170 cities around the world where it operates.
David Plouffe is best known for running President Barack Obama's 2008 campaign. He is joining Uber as senior vice president of policy and strategy in September, bringing a campaign mindset to a company that has faced resistance in some U.S. cities from the taxi industry and regulators.
Uber's app lets smartphone users locate nearby part-time drivers for the service, who use their own cars to ferry around passengers, as well as locate yellow cabs in cities like New York.