New York • McDonald's plans to start selling its packaged coffee at supermarkets nationally by early next year, a move intended to help raise the profile of the coffee sold at its U.S. restaurants.
The world's biggest hamburger chain has made a deal with Kraft Foods to manufacture and distribute the bags of McCafe ground and whole bean coffee, as well as single-cup pods that can be used in at-home coffee machines. Other chains, such as Starbucks and Dunkin' Donuts, already sell branded packaged coffee at retailers.
McDonald's, based in Oak Brook, Illinois, has highlighted coffee as a key growth opportunity, with CEO Don Thompson saying it can be a way to get customers into its more than 14,000 U.S. restaurants. The chain has redesigned its coffee cups to have a more appealing look that people would want to carry around. And it's trying to make a bigger push into more profitable coffee drinks, such as flavored lattes, rather than just drip coffee.