Chicago • Burger King customers have been heard.
The chain is bringing back chicken fries, the breaded and fried chicken strips served in a fry-style box, after consumers took to social media to request the item, said Alex Macedo, president of North America for the Miami-based company. Customers complained on Facebook and Twitter when they were taken off the menu in 2012.
"We underestimated the cult following that the product had," he said. "There's a big opportunity for us to bring it back."
Burger King Worldwide Inc. has been trying to boost sales by introducing new products as competition among U.S. fast-food chains intensifies. McDonald's Corp. recently began selling a $2 jalapeno double burger, while Wendy's Co. in June brought back pretzel buns.