Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Crayola to open family attraction in Orlando
Entertainment » Crayon company’s operation features 25 hands-on activities for kids.
First Published Jul 29 2014 02:19 pm • Last Updated Jul 29 2014 02:19 pm

Easton, Pa. • Crayon manufacturer Crayola is building a family attraction in Florida, similar to the one it operates in its home state of Pennsylvania, and more could be on the way around the country if the new one does well.

The company said Tuesday that Crayola Experience Orlando will open next summer at The Florida Mall.

Join the Discussion
Post a Comment

Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space. One attraction will let children create their own unique crayon with a personalized wrapper. Another will let kids appear on their own coloring page.

"We definitely feel like there’s an opportunity to expand in major markets around the country," said Crayola CEO Mike Perry in an interview before the announcement.

Crayola, a subsidiary of Kansas City, Missouri-based Hallmark Cards Inc., noted Orlando is a top family destination.

The area has three major theme park resorts — Walt Disney World, Universal Orlando Resort and SeaWorld — and many more specialty parks and attractions, some built around children’s brands, such as Legoland Florida in nearby Winter Haven.

But Perry said the attraction doesn’t expect to rely entirely on tourists for its success. Like the Easton location, Crayola expects its Orlando attraction to draw plenty of local families.

"I think Orlando stands on its own," Perry said. "For just the local market, that is a big enough population by far, with enough young families in that market, that it sustains itself."

The company is private and declined to say how much it’s spending on Crayola Experience Orlando.

Crayola Experience has its origins in a single floor of interactive activities the company offered at a visitors’ center it opened in 1996 in Easton, where Crayola is headquartered. The company said the center was primarily founded as a tool to help revitalize the downtown of the eastern Pennsylvania city.


story continues below
story continues below

With a decision made to "dip its paint brush into the attractions industry," the company said, the facility was completely redesigned and re-opened in May with activities spread throughout four floors.

Crayola was launched by Edwin Binney and his cousin, C. Harold Smith, who started out in 1885 making red oxide pigments for barn paint and carbon for black automobile tires.

In 1900, they opened a mill in Easton to produce slate pencils for schools. They soon identified a market for affordable wax crayons and in 1903, Binney & Smith produced the first box of eight.



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.