Crayola, a subsidiary of Kansas City, Missouri-based Hallmark Cards Inc., noted Orlando is a top family destination.
The area has three major theme park resorts — Walt Disney World, Universal Orlando Resort and SeaWorld — and many more specialty parks and attractions, some built around children's brands, such as Legoland Florida in nearby Winter Haven.
But Perry said the attraction doesn't expect to rely entirely on tourists for its success. Like the Easton location, Crayola expects its Orlando attraction to draw plenty of local families.
"I think Orlando stands on its own," Perry said. "For just the local market, that is a big enough population by far, with enough young families in that market, that it sustains itself."
The company is private and declined to say how much it's spending on Crayola Experience Orlando.
Crayola Experience has its origins in a single floor of interactive activities the company offered at a visitors' center it opened in 1996 in Easton, where Crayola is headquartered. The company said the center was primarily founded as a tool to help revitalize the downtown of the eastern Pennsylvania city.
With a decision made to "dip its paint brush into the attractions industry," the company said, the facility was completely redesigned and re-opened in May with activities spread throughout four floors.
Crayola was launched by Edwin Binney and his cousin, C. Harold Smith, who started out in 1885 making red oxide pigments for barn paint and carbon for black automobile tires.
In 1900, they opened a mill in Easton to produce slate pencils for schools. They soon identified a market for affordable wax crayons and in 1903, Binney & Smith produced the first box of eight.