Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Nordstrom ads feature models with disabilities

Advertising » Upscale retailer is one of the few companies that feature disabled in catalogs.

First Published Jul 16 2014 04:00 pm • Last Updated Jul 16 2014 04:08 pm

New York • It’s not easy to find models with disabilities in ads for the fashion and beauty industry — unless you look in the Nordstrom catalog.

The company has been using models with disabilities since 1997 and continues the tradition in its annual July catalog, which kicks off the upscale retailer’s largest event of the year with preview discounts of new fashions for fall.

Join the Discussion
Post a Comment

This summer’s Nordstrom Inc. catalog includes among others a woman in a wheelchair modeling boots and a man with a prosthetic leg modeling Nike running shoes.

Hiring professional models with disabilities has become so much a part of the Seattle-based company’s DNA that its regular customers may not even realize how unusual it is.

"Identifying companies that utilize models or actresses with disabilities has been like finding a needle in a haystack," said Meg O’Connell, a partner at the consulting firm Global Disability Inclusion.

Nordstrom, she added, "is a leader in this space and has been a long-standing supporter of disability inclusion not only in their advertising but also in employment and accessibility in their stores."




Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.