Priceline agreed Friday to buy OpenTable for $2.6 billion in cash, moving the online travel booking site into the business of restaurant reservations.
Under the terms of the deal, Priceline will pay $103 a share through a tender offer for OpenTable's shares. The offer represents a 46 percent premium to Thursday's closing price.
Adding OpenTable is a bet by Priceline that it can continue to grow by adding another prominent brand to its stable of sites, which include Kayak and Booking.com.
The restaurant reservation site, which says it seats more than 15 million diners each month at 31,000 restaurants, had long been of interest, said Priceline's chief executive, Darren Huston.