Sales at Bad Pickle Tees have doubled since Cyndi Grasman began selling her quirky food-related T-shirts online a year ago. She started the business in 2012, selling shirts with sayings like "Oh Kale Yeah!" and "I Heart Bacon" at food festivals. She launched the site using website publishing company Weebly, paying $250 a year.
"I'm reaching a larger audience," she says.
Marilyn Caskey says her website has cut down on time-consuming phone calls with customers. The owner of The Garment Exchange launched a website for her San Antonio consignment shop two years ago using a Google program. The store, which she opened in 2008, used to get calls all the time asking which clothing designers the shop resells.