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Skip the website? Many small businesses still do
Modern technology » Being online seen as either too costly or too relentless.


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"I’ll be trying to ring up a sale and someone would call," says Caskey, who would read through a list to the caller of all the designers the store does and doesn’t buy. "Now we refer them to the website."

Amy Gilson hopes to be able to do that soon.

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She hired a company to build a website for her Oklahoma City snack food business Healthy Cravings. She is paying $4,500 for it, but she hasn’t been able to find the time to take photos and give them other information needed to finish. All customers see on EatHealthyCravings.com is a message that the site is coming soon.

"Right now, I do everything," says Gilson. "I am the accountant, the marketer, the salesman."

When she sells Healthy Cravings’ zucchini brownie bites or chia cookies at farmers’ markets, shoppers ask about a website. One customer, who was looking for the fat content of the snacks, took to Healthy Cravings’ Facebook page to ask if it had a website with more information.

"I can’t wait for my website," says Gilson, who also plans to sell treats from the site. "I can just send them there."




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