Adobe has announced the release of a few new products Tuesday as it kicked off its annual Digital Marketing Summit at the Salt Palace Convention Center.
The company, which has an office in Lehi, introduced a new premium version of its marketing solution called Target that has additional features for testing and personalization.
Adobe Target Premium automatically helps websites determine what content to provide based on the customer’s last visits to the site. The service also provides powerful web analytics and can be used to look at mobile traffic.
Adobe also announced the release of a new version of its Adobe Experience Manager software, web development tools that help designers build more commercially efficient sites.
Finally, the company introduced new features to its Adobe Marketing Cloud series of software solutions. PhoneGap Enterprise is a new suite of mobile app development tools. And the service now can monitor and respond to users connected to Apple’s iBeacons at sports stadiums and stores. iBeacon is Apple’s technology that can make retailers aware a customer with an iPhone or Android phone is in the area and can push notifications to that customer.
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