Adobe announces new versions of products at summit

Published March 26, 2014 9:08 am
Adobe • Annual marketing summit kicks off with product announcements.
This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Adobe has announced the release of a few new products Tuesday as it kicked off its annual Digital Marketing Summit at the Salt Palace Convention Center.

The company, which has an office in Lehi, introduced a new premium version of its marketing solution called Target that has additional features for testing and personalization.

Adobe Target Premium automatically helps websites determine what content to provide based on the customer's last visits to the site. The service also provides powerful web analytics and can be used to look at mobile traffic.

Adobe also announced the release of a new version of its Adobe Experience Manager software, web development tools that help designers build more commercially efficient sites.

Finally, the company introduced new features to its Adobe Marketing Cloud series of software solutions. PhoneGap Enterprise is a new suite of mobile app development tools. And the service now can monitor and respond to users connected to Apple's iBeacons at sports stadiums and stores. iBeacon is Apple's technology that can make retailers aware a customer with an iPhone or Android phone is in the area and can push notifications to that customer.


Twitter: @ohmytech

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
comments powered by Disqus