Get breaking news alerts via email

Click here to manage your alerts
Park City gets $1.4M in free publicity during Sochi Olympics
This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Park City received free publicity worth $1.4 million from coverage of the Sochi Winter Olympics, according to the Park City Chamber & Visitors Bureau.

Bureau President and CEO Bill Malone said Cision, a national media monitoring service, determined that value based on 280 mentions of Park City by athletes and broadcasters during the Games, which ended Sunday.

"This value shows why the Olympics and other international winter sporting competitions are a key factor in Park City's visibility as a world-class winter destination," Malone said.

"Because so many Olympic winter athletes call Park City home, a solid perception among the media has been created that we are the winter sports capital of the United States," he added. "Even casual observers of the Sochi Olympics have to come away thinking Park City is the place to go on a ski vacation."


Article Tools

 Print Friendly
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.