New York • Mint chocolate toothpaste?
Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called "Be" that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.
The new line comes as Procter & Gamble turns toward new product innovation to spur growth in developed markets like the U.S. The world's largest consumer products maker, which makes products ranging from Tide detergent to Gillette Razors, said Friday its net income fell 16 percent as it faced a tough comparison with last year's results.
P&G Marketing Director Rishi Dhingra said the toothpastes were designed to "allow for an unexpected experience through flavors that offer personal expression."