Quantcast
Get breaking news alerts via email

Click here to manage your alerts
(Francisco Kjolseth | The Salt Lake Tribune) Companies open the annual Outdoor Retailer Winter Market Show by allowing folks to try their gear at demo day at Solitude Mountain Resort in Big Cottonwood Canyon on Tuesday, Jan. 21, 2014.
Nonprofits benefit from Outdoor Retailer
Business » Manufacturers work with green groups.
First Published Jan 26 2014 01:01 am • Last Updated Jan 26 2014 11:40 am

There is a symbiotic relationship between conservation organizations trying to protect wild places and an outdoor gear industry that needs places where its customers can use its products.

That’s why at every Outdoor Retailer show, it’s possible to see a number of environmental nonprofit groups setting up booths in an effort to gain monetary or material support for their causes.

Join the Discussion
Post a Comment

At the Winter Market show at the Salt Palace this week, which ended Saturday, booths along "nonprofit row" included such organizations as the Sierra Club, National Park Conservation Association, Leave No Trace, American Hiking Society, Splore, Boy Scouts of America and Big City Mountaineers.

"Clearly the outdoor industry has been a hub for us," said Craig Mackey, co-director of Protect the Flows, a Colorado-based organization that enlists businesses to conserve water in an effort to protect the Colorado River. "Places like the Colorado River are where their customers go to play. So the industry has a vested interest in protecting natural resources like the Colorado River and its tributaries."

Mackey worked three years as the director of government affairs for the Outdoor Industry Association, where he found manufacturers who were excited to be involved in environmental causes.

"It’s a very green industry," he said. "It leads in sustainability as well. We have the industry coming to us and saying they want to lead on sustainability. There is a lot of sharing of best practices, and a lot off seeing what can be done in the value chain and supply chain to reduce everything from how the fabric is manufactured to how the product is shipped."

Protect the Flows is a coalition of 1,000 businesses that work to keep the Colorado River healthy and flowing during a time when the demand for water from the river currently exceeds supply. Mackey said that since 40 million people rely on the Colorado River for drinking water, it’s a main source of water for 6 million acres of prime farmland, produces electricity and benefits recreation users and the companies that cater to them it makes sense for businesses to join his group.

His group tries to show companies that they can benefit financially by conserving Colorado River water by cutting costs, reducing waste, reducing operations’ risks, increasing revenues by developing breakthrough products that are more water-efficient and enhancing brand value by building a positive corporate reputation.

"One of our messages came from an economic study on the river," said Mackey. "The river itself supports a $26 billion recreation economy just related to outdoor recreation and tourism. There are 230,000 direct jobs across seven basin states from Wyoming down to California."

He said the Bureau of Reclamation recently identified up to 3 million acre feet of water savings on the Colorado through conservation, which is the most cost-effective way to save the river as well. So his group is working with cities such as Las Vegas or major businesses such as MGM Resorts International on ways to conserve water.Another organization called 1% for the Planet was also represented at Outdoor Retailer. The group, which got its start in the outdoor industry, has expanded around the globe with 1,200 companies participating. According to Brodie O’Brien, the Vermont-based group’s marketing manager, each of these companies contribute 1 percent of their sales to issues of sustainability with money going to nonprofits.


story continues below
story continues below

The organization acts as a consultant and certifier to show each of these companies are actually spending that money. Companies that sign up select their own nonprofits and give to them directly.

In Utah, there are nine companies that are members of 1% for the Planet and about 40 nonprofits including the Southern Utah Wilderness Alliance, Tread Lightly, Utah Open Lands, Save Our Canyons and Wasatch Community Gardens that have benefitted from donations.

"We have more than 3,000 nonprofit-approved recipient organizations eligible to receive funding from member companies," said Terry Kellogg, the 10-year-old organization’s CEO.

O’Brien said that while 1% for the Planet was born in the outdoor industry, it has expanded to all sorts of different companies. Group members have donated $100 million over the last 10 years to support causes.

Protect the Flows and 1% for the Planet are just two of the many groups with either booths or who wander the floor of Outdoor Retailer to lobby for their causes, which often involve supporting underrepresented groups that use the outdoors or organizations and individuals who protect wild places.

wharton@sltrib.com

Twitter: @tribtomwharton



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.