Pasadena, Calif. • NBC and Facebook announced a deal Thursday to share content on the upcoming Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.
One of NBC's short Olympic profiles, on the relationship between American speed skater J.R. Celski and Seattle rapper Macklemore, premiered Thursday on Facebook's site.
The Olympics begin Feb. 6 in Sochi, Russia, and NBC is the American rights holder to broadcast the games. The network believes, through its experience with the London Summer Olympics in 2012, that social media helps drive more viewers to their telecasts. Facebook wants to establish itself as the place to have those conversations.