Cloud providers are starting to price their services like cable TV companies, says David Rosenbaum, president of Real-Time Computer Services, a technology services company in New York. Businesses get attractive introductory offers, but they're likely to pay much more in the future, especially if they decide to move their data elsewhere.
There's room for small businesses to expand into social media in 2014. More than a quarter don't use it at all, according to the NSBA. Companies will get more sophisticated in how they use it. They're starting to use social media tools that allow them to reach out to customers locally — even to customers walking past their stores, says Ramon Ray, a journalist who runs a website called smallbiztechnology.com.