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Speaking visual » With the rise of photos, emojis and video snippets, "visual" has become a language of its own that savvy companies will embrace in a big way. Taco Bell and the frozen-yogurt chain 16 Handles have sent disappearing 10-second coupons and new product teasers using Snapchat, JWT said. And Sony took to Pinterest for "Pin It to Give It," where the company donated a dollar to charity with every re-pin.
The end of anonymity » Big Bro has technology on his side. Look for things to get even dicier, shopper-wise. The snack food behemoth Mondelez is testing a "smart shelf" with sensors to figure out the demographics of people choosing certain products and brands. A company called NEC has come up with a facial recognition system, NeoFace, for salespeople to identify VIP customers. Accessories are proliferating for people who don’t want their data mined. OFF Pocket, for instance, blocks GPS, Wi-Fi or cell signals from reaching a mobile phone.
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