Quantcast
Get breaking news alerts via email

Click here to manage your alerts
FILE - In this Nov. 28, 2013 file photo, a shopper who declined to give his name waits outside a Kmart store for it to open in Anaheim, Calif. Some retailers, disappointed by sales so far during the holiday shopping season, are staying open for up to 81 hours straight, starting the weekend before Christmas. (AP Photo/Jae C. Hong, File)
Stores open for 100 hours to attract shoppers
First Published Dec 20 2013 12:42 pm • Last Updated Dec 20 2013 07:21 pm

New York • Some stores are ending the holiday shopping season the same way they began it — with round-the-clock, marathon shopping hours.

Kohl’s for the first time is staying open for essentially five days straight, from 6 a.m. on Friday through 6 p.m. on Christmas Eve.

Join the Discussion
Post a Comment

Macy’s and Kmart are opening some of their stores for more than 100 hours in a row from Friday through Christmas Eve. And Toys R Us is staying open for 87 hours straight starting on Saturday, which is typically the second biggest shopping day of the year.

The expanded hours in the final days before Christmas are reminiscent of how some retailers typically begin the season on the day after Thanksgiving known as Black Friday. The strategy comes as stores try to recoup lost sales during a season that’s been hobbled by a number of factors.

Despite a recovery economy, many Americans have been struggling with stagnant wages and other issues. On top of that, the time period between the official holiday shopping kickoff on Black Friday and the end of the season is six days shorter than a year ago. That has given Americans less time to shop.

Sales at U.S. stores rose 2 percent to $176.7 billion from Nov. 1 through last Sunday, according to ShopperTrak. That’s a slower pace than the 2.4 percent increase the Chicago store data tracker expects for the entire two-month season.

The disappointing growth pace has put more pressure on retailers to get people into stores in the final days before Christmas. A lot is at stake because they can make up to 40 percent of their revenue in November and December.

"It’s make or break for the retailers," said C. Britt Beemer, chairman of America’s Research Group, a consumer research company. "They have to make up for lost ground."

Retailers hope the expanded hours will make it easier for Americans like Peter Sallese, who either stayed out of stores so far because of money problems, inclement weather and other issues. The financial executive from New York City said he’s usually finished with shopping by mid-December, but with the shortened season, he fell behind.

"Basically, when I came back from Thanksgiving, there was no time," Sallese said. "Add in the snow and the freezing weather, and you didn’t feel like shopping."


story continues below

This isn’t the first year retailers have used marathon hours to lure shoppers. Toys R Us will open for from 6 a.m. on Saturday to 9 p.m. on Christmas Eve — the fourth year it’s had marathon hours at the end of the season. And this is the third year Kmart has offered round-the-clock hours: The discounter will open a little more than one tenth of its 1,100 stores from 6 a.m. on Friday until 10 p.m. on Christmas Eve.

Macy’s began testing the 24-hour strategy for back in 2006, but it’s made some tweaks this year. Most locations were open for 48 hours straight during the final two days before Christmas last year. But this year, 37 of Macy’s 800 stores will be open for 107 hours from 7 a.m. on Friday to 6 p.m. on Christmas Eve.

The rest of Macy’s locations will be open between 7 a.m. and 2 a.m. from Friday through Monday. And on Christmas Eve, most Macy’s stores will open from 7 a.m. to 6 p.m.

"Our customers love the option to shop late night, overnight and/or first thing in the morning," said Elina Kazan, a Macy’s spokeswoman.



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Login to the Electronic Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.