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Utah consumers in good mood going into holiday buying season

Zions Bank » Survey says prices are dropping, too.

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In other findings in the Consumer Attitude Index Survey, Utahns said by a wide margin felt as though their state government was doing a much better job than the federal government in managing the economy. Only 19 percent of Utahns think it is likely the U.S. Economy will improve over the next 12 months, up from an all-time low of 14 percent last month.

The study showed that consumers are more optimistic about their home values and their 401Ks, a good sign for businesses selling gifts during the holiday season because such confidence is often a major determining factor when it comes to discretionary spending.

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