Get breaking news alerts via email

Click here to manage your alerts
(Rick Egan | The Salt Lake Tribune) Tents were lined up in front of the Best Buy in Orem, where people are waiting for the big Black Friday sale midnight on Thursday in 2012.
Increasingly, shoppers stuff the stores on Thanksgiving
Retail » Earlier openings become a part of our culture.
First Published Nov 21 2013 01:01 am • Last Updated Nov 24 2013 12:06 pm

Thanksgiving-night shopping is fast becoming a tradition for the women of Tyler James’ family, and that’s fine by him.

"I just sit and watch football," said the Provo resident. "It doesn’t bother me a bit."

At a glance

Black Thursday openings

The following stores have announced their intent to open on Thanksgiving Day.

Lowe’s, 2 a.m. deals online

Kmart, 6 a.m.

Walgreens, 8 a.m.

Old Navy, 9 a.m. to 4 p.m.; re-open at 7 p.m.

Michaels, 4 p.m.

Toys R Us, 5 p.m.

Walmart, 6 p.m.

Best Buy, 6 p.m.

Sears, 8 p.m.

JC Penney, 8 p.m.

Macy’s, 8 p.m.

OfficeMax, 8 p.m.

Office Depot, 8 p.m.

Dick’s, 8 p.m.

Shopko, 8 p.m.

Target, 8 p.m.

Kohl’s, 8 p.m.

Staples, 9 p.m.

American Eagle, 9 p.m.

Join the Discussion
Post a Comment

His family ate Thanksgiving lunch last year. With the earlier store openings announced for Black Thursday 2014, James’ friend Tara Evans jokes, "It’s now Thanksgiving breakfast. They’ll have turkey and eggs."

Hungry for a larger slice of the half-trillion-dollar holiday shopping pie, U.S. retailers are luring patrons with doorbusters as early as 6 a.m. this Thanksgiving. And American families are responding, adding to their list of holiday staples, well, Staples.

A National Retail Federation survey found that 24 percent of the 140 million people who plan to shop during the holiday weekend — Thursday through Sunday — will be pushing carts through the aisles on Turkey Day itself. Among ages 25 to 34, it’s 39 percent.

Logan’s Patrick Neary would rather wait until Thanksgiving is over to start thinking about Christmas, and he plans to enjoy a low-key night after dinner with his in-laws. But if stores don’t share his sentimentality, he says he can’t totally blame them.

"I suppose they appease their customers," Neary said. "If people didn’t show up until later on, they probably wouldn’t do it."

Retailers are simply giving people another option, said David Davis, president of the Utah Retail Merchants Association. If people value time with their loved ones, he said, nobody’s forcibly dragging anybody from another’s embrace.

And let’s face it, there has long been a divide in many households on Thanksgiving.

"I don’t think that the shopping piece is any different from the football piece," Davis said. "There are probably those in the family that like to watch football and others that don’t like it so much, and wish that those family members would engage in another activity."

story continues below
story continues below

Kmart is opening at 6 a.m. Most others are waiting until the evening, including Walmart (6 p.m.), Best Buy (6 p.m.), Target (8 p.m.) and Kohl’s (8 p.m.). You may disagree with traditionalists who think the array of early openings marks a new cultural low, but it’s definitely a new Lowe’s — which will offer online specials starting at 2 a.m. Thanksgiving.

Davis said these stores aren’t "pushing the envelope" willy-nilly: They have done research that justifies this strategy.

Price’s Cathy Pugliese says she likes the idea of some fresh parking-lot air after a long day in a hot kitchen.

"Getting away from everybody, that’s my thing," she said with a laugh. She didn’t shop on Thursday last year because she wasn’t intrigued by any of the deals, but she’ll check the ads again this year. Thursday shopping offers a chance to avoid more frenzied crowds on Friday morning, when her husband, daughter and granddaughter dive into the retail rush.

No matter how sweet the deals, Bountiful’s Eileen Waite won’t be persuaded to leave her house — "simply because I think that there needs to be time for family," and it bothers her that retail workers don’t have a say in the matter.

But for Katie Weeks, of Provo, who helps feed the mobile masses on Black Friday at Great Harvest, Thursday is an opportunity to score savings she’d otherwise miss. And an American Eagle worker who preferred to be unnamed said that opening a little earlier on Thursday prevents the mad rush at later hours, when shoppers "start getting a little crazy. They want certain items, and they’ll fight for it."

Ten percent of last year’s Thursday/Friday shoppers were at the store by 9 p.m. Thanksgiving Day, accounting for $810 million in purchases, according to Chicago research firm ShopperTrak.

Darrell Switzer, of South Jordan, has his own holiday tradition of dashing around the mall for presents in the waning hours of Christmas Eve. The true meaning of Thanksgiving aside, he mostly feels pressured by all this November hullabaloo.

"It makes me feel like more of a procrastinator. Like, why am I not out doing that right now?"


Twitter: @matthew_piper

Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment

About Reader Comments

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.