All day shopping frenzy on Thanksgiving?
Given the controversy, opening on Thanksgiving can be a difficult decision for retailers to make.
For instance, last year, Macy’s and J.C. Penney didn’t open on Thanksgiving evening as competitors did. Both chains say they wanted to honor their workers’ time with their families. But this year, they changed their tune.
Tony Bartlett, executive vice president of Penney’s stores, says the company decided to open at 8 p.m. on Thanksgiving this year because of customer feedback. He also says Penney store employees wanted to open on Thanksgiving so they could get the chance to better compete with rivals.
"Obviously, we were one of the last to open," last year, says Bartlett, referring to the chain’s 6 a.m. opening in 2012. But he says this year, "We’re all in."
Not every store is opening on turkey day, though. A couple of retailers even put out statements specifically noting that they won’t be opening on Thanksgiving so that their employees won’t have to work.
"We believe it is important for our team members to be able to spend this time with their loved ones," Travis Smith, CEO and president of Jo Ann Fabric and Craft Stores, says in a statement. The retailer plans to open at 6 a.m. on Black Friday.
B.J.’s Wholesale Club also says it will not open on Thanksgiving. "Once again, BJ’s is bucking the trend of putting sales on Thanksgiving above family time," BJ’s says in a statement in which it announced that it would open stores at 7 a.m. on Black Friday.
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