Tony Bartlett, executive vice president of Penney's stores, says the company decided to open at 8 p.m. on Thanksgiving this year because of customer feedback. He also says Penney store employees wanted to open on Thanksgiving so they could get the chance to better compete with rivals.
"Obviously, we were one of the last to open," last year, says Bartlett, referring to the chain's 6 a.m. opening in 2012. But he says this year, "We're all in."
Not every store is opening on turkey day, though. A couple of retailers even put out statements specifically noting that they won't be opening on Thanksgiving so that their employees won't have to work.