Oak Brook, Illinois • McDonald's Corp. says a key revenue figure edged up 0.5 percent in October, as the world's biggest hamburger chain's better results in the U.S. and Europe offset a decline in Asia.
After outperforming rivals for years, McDonald's has been facing weaker sales due to heightened competition, shifting eating habits and tough economic conditions around the world.
To boost sales, the company has been taking a two-pronged approach. On the one end, it's playing up its Dollar Menu and other affordable options to draw in customers who may be watching their spending more carefully. At the same time, McDonald's also is trying to adjust its image and menu to better reflect healthier eating habits.