Togo’s has signed a lease agreement in Sandy at 11400 South State Street for the first of possibly many Utah locations.
In July, the California sandwich franchise announced its intention to bring six restaurants to Utah, with the first to open in the first quarter of 2014. CEO Tony Gioia said that not only are they on track, but he says they won’t stop at six.
"We think that our brand and our high-quality food and high-quality meats are a perfect fit for Salt Lake City and Utah in general," he said, estimating that each restaurant will hire between 10 and 15 employees.
You’ll first notice how Togo’s is different from Subway or Quiznos, Gioia said, when you walk in and see the fresh ingredients stored in refrigerators. Gioia said Togo’s also eschews an assembly-style preparation method for a one-on-one, deli-style format that he compares to going to a bank teller.
"You go right to a sandwich maker and that sandwich maker hand crafts your sandwich just for you," he said. "It’s a very personalized service."
And last but not least, Gioia said, is the meat.
"When you measure the amount of meat that we put in our sandwiches, we are by far the best at it," he said.
The Sandy Togo’s, next to Scheels All Sports, will be run by franchisee Ben Massimino, and Gioia expects that it will open in March 2014. Massimino is already preparing another site, Gioia said, adding that they’re not just testing the waters; he’s committed to expansion in Utah.
All told, the July release said that Togo’s aims to grow from 250 to 400 restaurants near the West Coast.
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