Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Starbucks to open ‘tea bar’ in New York City
First Published Oct 23 2013 08:43 am • Last Updated Oct 23 2013 08:43 am

New York » Starbucks is trying to make tea trendy, with plans to open its first "tea bar" in New York City.

The Seattle-based company says Teavana Fine Teas + Teavana Tea Bar will serve sweets and other food including flatbreads, salads and small plates ranging in price from about $3 to $15.

Join the Discussion
Post a Comment

It is a switch for the Teavana chain to offer Starbucks-style freshly made drinks and food. Its stores are primarily in shopping malls and sell boxed and loose tea and accessories.

Drink prices will range from $3 to $6, and include novelties such as a Spiced Mandarin Oolong tea and a Pineapple Kona Pop + Blueberry Bliss iced tea.

Starbucks opened a similar tea shop last year near its headquarters under its Tazo brand. Next month, that store will be converted into a Teavana tea bar as well.

The opening of the New York City store on Thursday comes after Starbucks last year bought Teavana, a chain of about 300 stores. Starbucks has said it plans to use the acquisition to make tea a bigger part of American culture, as it has with coffee.

Starbucks Corp., which has about 11,000 U.S. locations, has been on a strong financial run even in the weak economy, boosting its profits by raising prices, revamping food offerings and adding items such as pricey bottled juices. In its latest quarter, it said sales rose 9 percent at cafes open at least a year.

The idea of a tea shop isn’t new, of course. Jenny Ko, a part owner of the Culture Tea Bar in New York’s Harlem neighborhood, notes that they’re more prevalent on the West Coast but that they’ve been popping up on the East Coast more recently as well.

Ko said she welcomes Starbucks’ push into tea shops, even though the company has put many put many smaller coffee chains out of business with the popularity of its namesake stores. She said she thinks her tea shop has enough unique offerings to withstand the competition. Besides, she said Starbucks’ push should lead to greater awareness about teas in general.

"That’s how everyone got into coffee, after Starbucks opened," Ko said.


story continues below
story continues below

Already, Ko noted people are more knowledgeable about tea, with customers increasingly familiar with different varieties such as oolong and Darjeeling.

———

Follow Candice Choi at www.twitter.com/candicechoi.



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.