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Anheuser-Busch can’t use Budweiser trademark in Italy

First Published Oct 08 2013 09:57AM      Last Updated Oct 08 2013 09:57 am

VENI VIDI VICI: An Italian court has banned beer giant Anheuser-Busch InBev from using the Budweiser trademark in that country, and allowed the state-owned Czech brewery Budejovicky Budvar to return to the Italian market with its Budweiser Budvar lager.

BUDWEISER BATTLE: It’s the latest ruling in a long legal battle. Budvar has been fighting with Anheuser-Busch for over a century over use of the Budweiser brand. Budvar argues that only beer brewed in its part of the Czech Republic can be called Budweiser.

WHAT’S NEXT: Budvar’s Italian lawyer said the verdict may be a precedent for other trademark disputes.



 

 

 

 

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