That's not huge. However, says Wieser: "This year, it's about getting the foot in the door."
Wedbush Securities analyst Michael Pachter estimates that Twitter gets just a small fraction of its revenue from the TV deals — around 1 percent. But by next year, the deals could amount to 5 percent, and 15 percent the year after, he says.
Twitter isn't alone in its quest to befriend TV content companies. Facebook, too, is recognizing the value of live TV chatter. Because of its sheer size — nearly 1.2 billion users versus Twitter's 218 million — Facebook has more conversations than any other social network. During the "Breaking Bad" finale, more than 3 million people generated 5.5 million "interactions," that is, status updates, comments or "likes."