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Budget fashion chain H&M opens U.S. online store
First Published Aug 01 2013 08:55 am • Last Updated Aug 01 2013 02:56 pm

STOCKHOLM • After several delays, Swedish budget fashion chain Hennes & Mauritz AB says it has launched its online sales operations in the United States.

H&M opened its U.S. online store Thursday, saying it will sell everything available in its high street stores.

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The online store, which was initially planned to open in 2012, will also feature some exclusive clothes that aren’t available elsewhere and the company’s home decor collection H&M Home.

H&M Home products include towels, bed linens, curtains and other textiles.

Daniel Kulle, U.S. President for H&M, called the launch a "significant milestone" for the company.




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