Get breaking news alerts via email

Click here to manage your alerts
(Francisco Kjolseth | The Salt Lake Tribune) Molly Young of Daybreak started a nonprofit called Flutterby IzzyJane with her husband Danny after their infant child died in 2011, as a way to help other families in similar situations pay funeral expenses. The couple also raise money by selling "Forever" memorial bracelets. The nonprofit was one of many that benefited from Love Utah Give Utah.
‘Love UT Give UT’ aims to spur 24 hours of giving
Philanthropy » Sponsors hope to raise awareness and funds on Friday for Utah nonprofits.
First Published Mar 19 2013 09:17 am • Last Updated Mar 20 2013 08:08 am

Let the giving begin.

From 12:01 a.m. to 11:59 p.m. on Friday, you’re invited to log on to www.loveutgiveut.org, search through hundreds of charitable causes and — hopefully — open your wallet.

At a glance

To give to charity on Friday

Go to www.loveutgiveut.org

Join the Discussion
Post a Comment

More than 560 Utah nonprofits are signed up for a 24-hour collective campaign called Love UT Give UT, an effort to take fundraising beyond email blasts, 5Ks and galas.

Individual Utah nonprofits have long been resourceful when it comes to fundraising, and Utahns have responded, with Utah having the highest rate of charitable donations in the country, according to the Chronicle of Philanthropy.

However, 80 percent of Utah nonprofits operate on less than $100,000 a year and the big challenge for these groups is getting the word out, said Fraser Nelson of the Community Foundation of Utah, which is coordinating the Love UT Give UT event.

Nelson hopes the combined effort will bring donors out of the woodwork.

"From the very small, grass-roots groups to large, nationally known organizations such as the Boy Scouts, we want people to find and support the causes that they care about," Nelson said. "We really hope people learn about new organizations they’ve never heard of before."

One such cause may be the Flutterby IzzyJane Foundation, a small nonprofit that offers financial help to families affected by stillbirths. Founders Danny and Molly Young started the foundation after they lost their first child, IzzyJane, in 2011.

"We thought it would be cool to create the legacy for our daughter that she wasn’t able to do herself," Danny Young said.

So far, the South Jordan-based foundation has been able to pay for funeral expenses for 13 families and has donated 2,000 "Forever" bracelets to three local hospitals for moms and babies, he said. Young is crossing his fingers that increased exposure through the Love UT Give UT campaign will help them to do more.

story continues below
story continues below

"We’re hopeful that it will be successful," he said.

Catherine Kirby, founder of the Noble Horse Sanctuary, is also pinning hopes on Love UT Give UT. She started a rescue facility in 2011 as a way to foster aging, abused and neglected horses. She houses 10 horses on a 5-acre plot in Salt Lake City, with a 36-year-old as the sanctuary’s eldest horse. She said the number of unwanted horses is growing.

"Every month I turn down horses," Kirby said. "As we get more funding, we can take more in and spend the time to find them good homes."

Nelson of the Community Foundation said the online day-of-giving model has been extremely successful elsewhere, noting that Minnesota raises more than $16 million in one day through virtual fundraising, and The Park City Foundation collected nearly $600,000 for Summit County agencies last November.

"We’re following in the footsteps of other folks," she said.

She said dozens of companies — from Flying J to Integracore to Alta ski resort — are matching their employees’ donations. Organizers hope friendly competition will encourage people to donate (they’ll be awarding additional grants to the school/college/university along with the small, medium and large nonprofits with the highest number of donors). And all contributions to Love UT Give UT participants are tax deductible.

"We’re encouraging people to give where they live," Nelson said. "We hope citizens do not stand idly by, but recognize and support Utah nonprofits for their invaluable service."


Twitter: @jnpearce

Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment

About Reader Comments

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.