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Adobe Summit digital marketing conference opens this week in Salt Lake City

Published March 5, 2013 10:58 am

Tech • Three-day event at Salt Palace to also focus on advertising and analytics.
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

The three-day Adobe Summit 2013, which explores digital marketing, will begin Wednesday at the Salt Palace Convention Center.

Keynote speakers for the conference include Felix Baumgartner, the man who made the record-setting 24-mile skydiving jump on Oct. 14; Brigham Young University business professor Jeff Dyer; Jack Philbin, CEO of mobile marketing company Vibes; and Marc Jenkins, digital media vice president for NASCAR.

Brad Rencher, Adobe's general manager of digital marketing, will deliver the conference keynote address at 9 a.m. Wednesday. The talk will be broadcast live on the Internet at the conference website at summit.adobe.com.

Sessions will focus on a range of subjects, from digital marketing and social marketing to marketing tips and Web analytics. Cost for a full conference pass is $2,295. To register go to summit.adobe.com.

Adobe Systems Inc., was co-founded by Universitiy of Utah graduate John Warnock and is the maker of creativity and Internet application software. It is the publisher of the popular Adobe Photoshop software, as well as the Acrobat Web-based reader.

In 2009, the San Jose-based company purchased Omniture, a Web analytics company in Lehi, establishing a presence in Utah that now includes a 280,000-square-foot operations building that is home to nearly 1,000 employees.