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Microsoft betting on its ability to get back in email game
Tech » Multimillion-dollar campaign takes aim at Google, other rivals.


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Microsoft has been trying to catch up with a major makeover of its Windows operating system, new smartphone software and a tablet computer called Surface. Like Outlook.com, all those products have been backed by expensive marketing campaigns in recent months.

Investors evidently aren’t convinced there will be a big payoff. Microsoft’s stock increased 26 cents Tuesday to close at $28.05. That’s just 20 cents above the stock’s price in late October when Microsoft released Windows 8. Google’s stock has surged by 19 percent during the same stretch.

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At a glance

Change is coming

All users of Microsoft’s Hotmail and other email services operating under different domains such as MSN.com will be automatically converted to Outlook.com by summer, if they don’t switch before then. All the old messages, contacts and settings will be exported to Outlook.com. Users will also be able to keep their old addresses.

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