Sub Zero Ice Cream & Yogurt, the Utah company that sells customized, flash-frozen ice cream that doesn’t require freezers, will be featured on ABC’s Shark Tank at 8 p.m. on Friday.
Jerry and Naomi Hancock, the creators of Sub Zero, team up to pitch their concept to a panel of Shark Tank judges. During the show, many Sub Zero locations around Utah will be hosting in-store viewing parties with liquid nitrogen demonstrations. The owners will also be hosting a party at the company’s Provo Town Center mall location beginning at 7:30 p.m. on Friday, providing free samples to attendees.
"Participating on Shark Tank is a big step for our growing brand," said Jerry Hancock, CEO of Sub Zero Ice Cream & Yogurt. "We have been steadily opening new franchises across the nation, and we’re excited for the awareness this opportunity will provide. We invite people to come to the stores and share in this exciting opportunity with us."
Customers choose from one of eight bases, 40 flavors and 35 different mix-ins and then watch as their creation is flash-frozen in a cloud of nitrogen at -321 degrees Fahrenheit. All customers, even those with dietary restrictions or preferences, will be able to design their own personalized ice cream from the base up.
Through Sub Zero’s cryogenic process, the milk molecules stay small and the water molecules don’t have time to become ice crystals, ultimately creating a smooth, creamy ice cream. Because Sub Zero stores don’t use freezers, they save 25 percent on costs.
Sub Zero Ice Cream & Yogurt was founded in 2004, and it has grown to 28 franchises in seven states.
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