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Utah’s RAMP Sports cruising to success on ‘green’ label

Skiing » Consumers are hungry for company’s bamboo/Kevlar skis and snowboards.



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Lifelong skier Maddie McQueeney, 25, recently had a chance to test the skis on Teton Pass near her hometown of Jackson.

"I’ve always skied name-brand skis, so I was skeptical of the boutique, handmade RAMPs. My first turn on the Groundhogs erased any doubts I’d harbored," McQueeney said. "There’s something to be said about skis handcrafted by people who truly understand the sport, with the ability to make adjustments to their presses in-house. RAMP has come out with a ski that carves effortlessly into hardpack and floats easily on soft powder, giving you the confidence to charge the mountain in any conditions, no matter your ability level."

At a glance

Quick facts about RAMP Sports

Business » Makes environmentally friendly skis and snowboards

Headquarters » Park City

No. of employees » 14

Where products are sold » Direct from headquarters, on the website at www.rampsports.com and at smaller ski shops

Price ranges » $199 to $999 for skis and $199 to $434 for snowboards

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Similar reviews have been turned in about the snowboards, which the company hopes to be producing in Park City in the near future.

Kilchenstein says he went through a process of trying to figure out the demographic of people who buy from RAMP, but gave up because he realized they didn’t fit in traditional models.

"It was more than the 18-34-age-group kind of stuff. It is more like a mind-set. They seem to be nontraditional in that they are buying from a new company, from a website," he said. "They like the fact we have a green business model and they feel like we may have outsmarted the other companies a bit by providing a great product at a better value while doing it."

brettp@sltrib.com




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