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Microsoft contends that Google is doing a disservice to its users with the new approach, as many users may not even realize that the results in shopping search are being swayed by money.
"We want consumers to know in contrast to route that Google has pursued, we are staying true to the DNA of what a good search engine is really about," said Mike Nichols, Bing’s chief marketing officer. "We will rank results on what’s relevant to you and not based on how much someone might pay us."
Microsoft once accepted payments that can affect the order of results. But the Redmond, Wash., company said it hasn’t accepted payments since it re-branded its search engine as Bing in 2009.
Bing’s shopping section includes merchant listings for Shopping.com, a service that gets referral fees. Microsoft said the payments don’t influence how Bing ranks its shopping results.
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