Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Microsoft ads deride Google as bad place to shop
Attack » Software giant hopes to give its Bing search engine a boost.


< Previous Page


Microsoft contends that Google is doing a disservice to its users with the new approach, as many users may not even realize that the results in shopping search are being swayed by money.

"We want consumers to know in contrast to route that Google has pursued, we are staying true to the DNA of what a good search engine is really about," said Mike Nichols, Bing’s chief marketing officer. "We will rank results on what’s relevant to you and not based on how much someone might pay us."

Join the Discussion
Post a Comment

Microsoft once accepted payments that can affect the order of results. But the Redmond, Wash., company said it hasn’t accepted payments since it re-branded its search engine as Bing in 2009.

Bing’s shopping section includes merchant listings for Shopping.com, a service that gets referral fees. Microsoft said the payments don’t influence how Bing ranks its shopping results.




Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Login to the Electronic Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.