Disney’s light touch should preserve ‘Star Wars’ brand

Acquisitions » ‘The Mouse’ has kept prints off other franchises it has bought.

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"I think Disney’s intention is that it just doesn’t want to get in the way of a great asset," said Morningstar analyst Michael Corty.

In a conference call explaining the acquisition, Iger told analysts that "Disney respects and understands, probably better than just about anyone else, the importance of iconic characters and what it takes to protect and leverage them effectively."

When "Star Wars Episode 7" hits theaters in 2015, millions of fans will surely hold Iger to his word.

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