This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
Alta Ski Area has hired Columbia Falls, Mont.-based Outside Media to help elevate its digital and public-relations presence as the resort enters its 75th season.
A public relations and marketing company specializing in the outdoor industry, Outside Media has assigned account manager Joe Johnson to work with Alta's Connie Marshall on strategic public relations initiatives. He also will help her build and implement a social media plan.