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Idaho Technology Inc., the Salt Lake City-based clinical diagnostics products company, has changed its name to BioFire Diagnostics Inc.

The company has also relaunched its website as http://www.biofiredx.com.

The changes were made to "more accurately reflect" the company's business strategy, BioFire said in a statement.

It "highlights our expanded presence in the clinical diagnostics market. We have established strong momentum in the diagnostics marketplace, and the new branding under BioFire Diagnostics better reflects the markets we serve,"CEO Kirk Ririe said.