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"From everything I’ve read, the challenges won’t be particularly strong," McKenzie said.
"The trademarks aren’t being expropriated; they’re being restricted in their use, which is quite different. There’re lots of trademarks that are restricted by lots of governments," he added.
Tobacco advertising was banned from Australian television and radio in 1976. Restrictions on advertising have tightened over the years to include print ads, the Internet and retail outlets.
Smokers account for 17 percent of Australia’s population, compared with around 20 percent of American adults.
With high taxes aimed at dissuading smokers, a pack of 25 cigarettes retails in Australia for about $17 dollars.
Associated Press writer Kristen Gelineau in Sydney contributed to this report.
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