Smart Bomb Interactive, the Salt Lake City-based video game developer, announced Monday that its popular children's game, "www.animaljam.com">National Geographic Animal Jam," has reached six million registered players.
The game, which is played on a web browser such as Internet Explorer or Firefox, has had a 500 percent year-over-year growth and is one of the fastest-growing online kids games in the world, according to the company.
"Animal Jam" is a free online game in which players interact with real-life animal experts to learn about nature. Kids choose an avatar to represent them and then play mini-games, read e-books, build their own dens and customize their animal characters. Players also can chat with each other.
"Animal Jam is a fun, creative and safe place for kids around the world to interact with one another," said Smart Bomb spokeswoman, Natalie Shahmiri. "While they are engaged in game play, kids are consuming vast amounts of educational content and are inspired to learn more about the natural world through their direct interaction in-game with world renowned scientists."
While the game is free, there are paid memberships that unlock premium content. That money also is used to help support conservation missions of the National Geographic Society.
Prior to "Animal Jam," Smart Bomb had produced games for video game consoles, including "Snoopy vs the Red Baron," "Pacman World Rally" and the "Bee Movie Game"