The Utah-made Kodiak Cakes Flapjack Mix, stocked in major grocery store chains, is now being sold at 1,600 Target stores nationwide.
The launch at Target, coupled with products stocked in Smith’s Food & Drug Stores and 400 independent grocers affiliated with Associated Food Stores, means that Kodiak Cakes is now available in all 50 states.
Kodiak Cakes at The Gateway
Location » South side of the Salt Lake City shopping mall at 158 S. Rio Grande St.
Products » Fresh-baked cookies, whole-grain baking mixes, syrups, drinks and gift packages.
Hours » 10 a.m. to 9 p.m., Monday through Thursday; 10 a.m. to 10 p.m. Friday and Saturday; noon to 6 p.m. Sunday.
Target stores is carrying Kodiak Cakes in Whole Grain Buttermilk and Whole Wheat Oat & Honey, each for $4.99.
Kodiak Cakes from the Salt Lake City-based Baker Mills is a family business co-founded by Joel Clark, 37.
As a boy, Clark grew up selling flapjack mixes. His mother, Penny Clark, who watched her father make flapjacks, ground up wheat in an electric grinder and carefully measured the flour, powered milk and soda into brown paper sacks. She pasted the recipe and cooking instructions on each bag.
Clark in turn, loaded the sacks into his red Radio Flyer wagon and, with his English sheepdog Moe trotting alongside, sold the mixes to their Millcreek neighbors in Salt Lake County.
The business was founded nearly 20 years ago.
"Launching at Target brings our great tasting all-American whole wheat flapjacks to pancake lovers around the country," said Clark. "It’s exciting that a small home-grown food company from Utah can compete with the big guys. People want healthier products, and buyers are listening."
In 2009, the firm also launched its retail store at The Gateway in Salt Lake City, selling flapjack and other whole-grain baking mixes, as well as locally produced fruit syrups and fresh-baked cookies.
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