(Trent Nelson | The Salt Lake Tribune) Joel Clark, co-owner of the Utah-based Kodiak Cakes has announced that Target stores are stocking the company's products.

Utah’s Kodiak Cakes now sold at Target stores

| THE SALT LAKE TRIBUNE

First Published Jul 16 2012 07:20 am • Last Updated Jul 17 2012 01:32 pm

The Utah-made Kodiak Cakes Flapjack Mix, stocked in major grocery store chains, is now being sold at 1,600 Target stores nationwide.

The launch at Target, coupled with products stocked in Smith’s Food & Drug Stores and 400 independent grocers affiliated with Associated Food Stores, means that Kodiak Cakes is now available in all 50 states.

Target stores is carrying Kodiak Cakes in Whole Grain Buttermilk and Whole Wheat Oat & Honey, each for $4.99.

Kodiak Cakes from the Salt Lake City-based Baker Mills is a family business co-founded by Joel Clark, 37.

As a boy, Clark grew up selling flapjack mixes. His mother, Penny Clark, who watched her father make flapjacks, ground up wheat in an electric grinder and carefully measured the flour, powered milk and soda into brown paper sacks. She pasted the recipe and cooking instructions on each bag.

Clark in turn, loaded the sacks into his red Radio Flyer wagon and, with his English sheepdog Moe trotting alongside, sold the mixes to their Millcreek neighbors in Salt Lake County.

The business was founded nearly 20 years ago.

"Launching at Target brings our great tasting all-American whole wheat flapjacks to pancake lovers around the country," said Clark. "It’s exciting that a small home-grown food company from Utah can compete with the big guys. People want healthier products, and buyers are listening."

In 2009, the firm also launched its retail store at The Gateway in Salt Lake City, selling flapjack and other whole-grain baking mixes, as well as locally produced fruit syrups and fresh-baked cookies.

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