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"We’ve integrated the overall corporate fabric with the marketing group, so we’re not a silo," said Mario Colosimo, Zion’s social media manager. "We try to adapt the traditional marketing initiatives and come up with cool uses for social media."
Social media and U.S. businesses
80 percent » Use Facebook
48 percent » Use LinkedIn
45 percent » Use Twitter
31 percent » Use YouTube
83 percent » Said they respond to questions via social media
11 percent » Are integrating social media into corporate strategy
Source » InSites Consulting
Business social media tips
Engage in comments on Facebook and Twitter
Use social media to conduct contests or advertise deals
Integrate social media into an overall corporate advertising strategy
Email lists are good. But successful companies are using all platforms
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