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So, you’re using social media, but how effectively?
Marketing » Although study shows 8 of 10 companies are on Facebook, many not making most of it.


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"We’ve integrated the overall corporate fabric with the marketing group, so we’re not a silo," said Mario Colosimo, Zion’s social media manager. "We try to adapt the traditional marketing initiatives and come up with cool uses for social media."

mappelgate@sltrib.com

At a glance

Social media and U.S. businesses

80 percent » Use Facebook

48 percent » Use LinkedIn

45 percent » Use Twitter

31 percent » Use YouTube

83 percent » Said they respond to questions via social media

11 percent » Are integrating social media into corporate strategy

Source » InSites Consulting

Business social media tips

Engage in comments on Facebook and Twitter

Use social media to conduct contests or advertise deals

Integrate social media into an overall corporate advertising strategy

Email lists are good. But successful companies are using all platforms

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