Frito-Lay, a unit of PepsiCo, is building a “company within a company” to pursue what might be called a 1 percent-99 percent strategy — creating high-end snacks, as well as those that appeal to what it diplomatically calls “value” customers.
As America alters snack habits, Frito-Lay aims for edges
Food » Richer, poorer consumers new targets middle of market wanes.
By STEPHANIE STROM
| The New York Times
First Published Jun 16 2012 11:08 pm • Last Updated Jun 16 2012 11:02 pm
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