Frito-Lay, a unit of PepsiCo, is building a “company within a company” to pursue what might be called a 1 percent-99 percent strategy — creating high-end snacks, as well as those that appeal to what it diplomatically calls “value” customers.

As America alters snack habits, Frito-Lay aims for edges

Food » Richer, poorer consumers new targets middle of market wanes.

By STEPHANIE STROM

| The New York Times

First Published Jun 16 2012 11:08 pm • Last Updated Jun 16 2012 11:02 pm

This article cannot be shown due to contract restrictions.

 

Copyright 2013 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

About Reader Comments

---

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.