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Guy D'Alema | NBC Ancestry’s stock fell after a TV show it had sponsored since 2010 faced cancellation on NBC. “Who Do You Think You Are?,” whose final episode aired May 18, generated interest in Ancestry and attracted new subscribers by tracking celebrities such as movie director Spike Lee as they explored their roots with the help of its research.
Cash flow makes Utah’s Ancestry.com attractive target
E-commerce » It’s outperforming Facebook, which might be among its suitors.
First Published Jun 12 2012 09:18 am • Last Updated Jun 12 2012 11:26 pm

For private-equity firms scouring the Internet for a deal, Ancestry.com Inc. is generating more free cash per share by researching families than Facebook Inc. does connecting friends.

Provo-based Ancestry, which helps users trace their roots online, is considering a sale and working with Frank Quattrone’s Qatalyst Partners LLC to find buyers.

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After the shares surged 11 percent last week on the news, the company is generating more free cash for each dollar of equity than 96 percent of the U.S. Internet and e- commerce industry, according to data compiled by Bloomberg. It is also almost four times higher than the yield of Facebook.

Although Ancestry lost almost a third of its market value amid concern the recent cancellation of a television show featuring its genealogy research will dampen subscriber growth, Piper Jaffray Cos. says the $1.1 billion company still may attract suitors as analysts project record sales this year and next.

With Ancestry trading at a price-earnings ratio that’s less than half the industry median, Valuentum Securities Inc. and shareholder Hodges Capital Management Inc. said leveraged buyout firms could be lured by its valuation and lack of debt.

"Given the high free cash flow yield, it does seem like a private-equity firm would potentially be a logical acquirer," Aaron Garcia, a fund manager at Milwaukee-based Broadview Advisors LLC, said. "Any time there’s uncertainty in the name, the valuation gets compressed. But I don’t really feel like the loss of the TV show is that meaningful. There are a lot of ways for these guys to continue to grow."

Garcia co-manages the $546 million FMI Focus Fund, which owns Ancestry shares and has outperformed 97 percent of rival funds over the past five years.

Heather Erickson, a spokeswoman for Ancestry, said the company doesn’t comment on speculation, when asked whether it is weighing a sale or has been approached by buyers.

Founded in 1983 as a publisher of genealogical books and magazines, Ancestry evolved into an online family-history research and data website. The company, which has posted a profit every year since at least 2007, said it had 1.87 million paying subscribers as of March 31.

Ancestry’s stock, which reached a high for the year of $33.09 on Feb. 3, fell more than 30 percent over the next four months as a TV show it had sponsored since 2010 faced cancellation on Comcast Corp.’s NBC network. The show "Who Do You Think You Are?" generated interest in Ancestry and attracted new subscribers by tracking celebrities such as Martin Sheen and Marisa Tomei as they explored their roots with the help of its research. The show ultimately wasn’t renewed, and the final episode aired on May 18.


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As Ancestry considers a sale, it will probably attract interest from private-equity firms.

Although the news of a potential sale has sparked a 14 percent gain in the stock since June 6, the shares were still down 25 percent in the past 12 months.

That left Ancestry trading at 18 times profit, compared with a median price-earnings ratio of about 43 for U.S. Internet and e-commerce companies with market values greater than $500 million, data compiled by Bloomberg show.

The dip in Ancestry’s stock price creates an opportunity for potential buyers willing to bet the website will keep adding subscribers, said Gene Munster, a Minneapolis-based analyst for Piper Jaffray.

"It’s grossly undervalued," he said. Concern that the show’s cancellation will hurt sales "is misplaced. Our bet is that it’s going to continue to grow."

Analysts are projecting Ancestry’s revenue will climb to a record $528 million in 2013, an increase of 32 percent from last year, estimates compiled by Bloomberg show. Net income may also rise to an all-time high of $85.6 million next year.

Ancestry’s 11 percent free cash flow yield in the past 12 months is higher than 23 out of 24 similar-sized U.S. Internet and e-commerce companies. It also tops Facebook’s yield of 2.8 percent and Netflix’s 5.3 percent. Only Expedia’s free cash flow yield is higher, at 12 percent, according to Bloomberg data.

Facebook, the world’s biggest social-networking company, may be interested in acquiring Ancestry to capture its subscription-based revenue and cash flow, according to Michael Mahoney, senior managing director at Falcon Point Capital LLC in San Francisco, who said he subscribes to Ancestry’s site. His firm oversees $300 million, including Ancestry shares.

Shares of Facebook have dropped significantly since its initial public offering on May 17 amid concern the company won’t be able to sell enough advertising in the future, particularly on mobile devices, to justify its valuation.

Ancestry’s intellectual property of more than 8 billion historical records may appeal to Facebook, said Trey Hays, a research analyst at Dallas-based Hodges Capital, which manages $700 million and also owns the stock.

Ashley Zandy, a spokeswoman for Facebook, declined to comment. Dave Goldberg, husband of Facebook Chief Operating Officer Sheryl Sandberg, and Mike Schroepfer, Facebook’s vice president of engineering, are members of Ancestry’s board.

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