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The information on the customers could be gleaned by data on what they looked at on the website, whether they filled out registration information or from their interactions on social media sites such as Facebook and Twitter.
But Narayen and others made a point of saying that customer privacy preferences would drive what information is collected and used. "We have to make consumers be in control of what they are willing to share and what we’re not willing to share," Narayen said.
Still, he and others said many consumers will agree to share information about themselves in return for more personalized experiences in accessing websites or information on their mobile phones.
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