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Outgoing Marriott International CEO, J.W. Marriott Jr., left, and his replacement, Arne Sorenson, who will be only the third CEO in the company’s 85-year-history and the first one not named Marriott. (AP Photo/Marriott International Inc.)
Bill Marriott reflects on 40 years leading hotel giant

Outgoing CEO talks about Utah roots, politics and his role in changing the industry.

First Published Mar 14 2012 12:36 pm • Last Updated Jun 25 2012 11:36 pm

Bethesda, Md. » Bill Marriott has revolutionized the hotel business over the past four decades.

As CEO of the company that bears his Utah family’s name, Marriott led the industry in opening hotels next door to highway exits and suburban office parks. He was also a pioneer in catering to niche markets. In 1983, he launched Courtyard, a chain for cost-conscious business travelers. Today, Marriott International Inc. has 18 brands, including Fairfield Inn for budget travelers and Ritz-Carlton for the luxury set.

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But perhaps Marriott’s biggest innovation was his decision to transform the company into one that manages — but does not own — its properties. That left the company a steady stream of revenue but little exposure to fluctuating real estate values and vacancy rates.

Marriott turns 80 on March 25 and plans to step down as CEO at the end of the month. But this is no ordinary retirement.

He’ll remain chairman of Marriott’s board of directors and will have considerable power over the company through his 10 percent equity stake, which is worth $1.2 billion.

Marriott will spend more time on vacation, yet he plans to work 45 to 50 hours a week when home in Maryland, where the company is based.

"My wife said she married me for better or worse, but not for lunch," he says.

Marriott International traces its roots to 1927, when John Willard Marriott and Alice Sheets Marriott moved from Utah opened a nine-stool root beer stand in Washington D.C. It grew into a popular restaurant chain called Hot Shoppes. Over time, the company expanded. It got into airline catering, the cruise ship business and took over the Big Boy and Roy Rogers restaurant chains.

In 1957, the couple opened their first hotel — the Twin Bridges Motor Hotel in Arlington, Va. But it was their son, Bill, who transformed the company into a global hotel giant (the company stock trades in the $38 range). Today there are 3,718 Marriott hotels in 73 countries. The company’s other businesses have been sold.

Bill Marriott visits more than 250 of the company’s hotels annually, inspecting rooms, kitchens and banquet halls. He also takes note of how employees interact — do managers need to look at employee nametags to tell who they are?


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There is often evidence during these visits of last-minute touch-ups to impress the boss. That is why Marriott always carries some paint remover.

"They know I’m coming," he said. "They paint everything they can get their hands on."

Marriott sat down with The Associated Press in his office and discussed the need for more light in hotel bathrooms, what Mitt Romney needs to do to win the presidency and why it is time to remove pornography from hotel room TVs. Below are excerpts, edited for length and clarity.

Q » Your first job was at one of your family’s Hot Shoppes while a student at the University of Utah. What was that like?

A » That was my first real exposure to the business. I worked the grill, cooking hamburgers. I worked the deep-fat fryer, cooking French fries. I learned that I liked the pace of the business. I was excited about the fact that we were always busy.

Q » You then spent two years in the Navy. You had a disagreement with some longtime Navy chefs you were supervising regarding meatloaf. What did that teach you?

A » I gave them a recipe and said, ‘You’re making lousy meatloaf. Make some good meatloaf.’ They wouldn’t do it. If I had gone to them and said, ‘How can we make better meatloaf?’ I would have been more successful.

Q » Your father didn’t want to expand the hotel business. But you convinced him to build other hotels and let you run the operation. How did you do that?

A » We started out with one hotel, and it wasn’t doing well, so I asked my dad if he’d let me take over the supervision. He liked hotels. He did not like debt and it was very hard to convince him that if we wanted to have a hotel chain, we couldn’t do it without somebody else’s money.

Q » Do you ever regret the decision to take the company public?

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