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Utah’s YESCO has some words for Stanford – on the wall (video)
Electronic art » Utah company constructs adverb wall display.
First Published Mar 13 2012 07:30 am • Last Updated Mar 13 2012 11:55 pm

Young Electric Sign Co. has its handiwork on display at Stanford University.

The Salt Lake City-based company, which also goes by YESCO, said it has completed the installation of a permanent piece of electronic art at the Knight Management Center in the Stanford Graduate School of Business.

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The work by artist Peter Wegner is titled "Monument to Change as a Verb."

It is a 14-foot-by-18-foot display that features 308 adverbs that light up in specific sequences and groupings choreographed by the artist.

Wegner has described the project as "a piece that is not about what we do but rather how we do it."

He explained that language is used in the work to invite participating in, and consideration of, the process of change — how we approach it, and the seemingly endless ways change can be achieved.

YESCO said the project was constructed from precision-cut aluminum with an outer skin formed of laminated glass panels. It said its lighting-control system facilitates more than 80 distinctly programmed illuminated scenes and sequences that continuously synchronize adverbs to create graphic patterns and graceful motions that range from stoical to whimsical.

It added that random sequencing of the programmed segments ensures that anyone who encounters the feature at the same time each day will always experience a different content display.

The piece was funded in part by Nike founder Phil Knight, for whom the management center is named.




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