Walmart Stores Inc. said it’s reducing the fat, sugar and sodium in some of its private-label foods and will more aggressively market other healthy grocery items starting in April.
The retailer has reformulated some foods sold under its Marketside and Great Value labels. Walmart will also label foods that meet certain nutritional criteria with an icon that says "Great for You."
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Walmart said it consulted with dieticians, nutritionists, the nonprofit Institute of Medicine and government agencies, including the Food and Drug Administration and Agriculture Department, to come up with "Great for You" criteria. Separately, Walmart is working to reduce sodium and added sugar in 165 items, the company said.
Walmart’s nutritional criteria for the "Great for You" icon focuses on limiting sugar, salt and fat content levels. Foods can have artificial sweeteners and still get the "Great for You" icon, Thomas said.
Walmart also intends to lower premium prices on healthy foods.
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