Richter 7 weighed in Monday with its calculation of the best and worst TV commercials from the Super Bowl XLVI telecast.
According to the media mavens at the Salt Lake City ad agency:
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Most valuable ad » Chevrolet Silverado — Apocalypse.
Best low-budget ad » Doritos — Man’s Best Friend.
Celebrity sack » Pepsi — King’s Court.
Championship chuckle » Chevrolet — Happy Grad.
Illegal use of $$$$ » Coca-Cola — Superstition.
Creative fumble » Xfinity — Fastest House.
Should have punted » Go Daddy — Cloud.
Richter 7’s employees have been reviewing Super Bowl ads for XVII (17) years. This year, they noticed something new, CEO Scott Rockwood said.
"We are beginning to see ... companies creating controversy, whether intentional or not, through the ad content, either by generating buzz before, or even submitting ads they know may not get approved."
— The Salt Lake Tribune
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