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Utah hotel occupancy and room rates up slightly in 2011
Lodging » By comparison, mountain resorts didn’t fare as well.
First Published Jan 27 2012 09:06 am • Last Updated Feb 04 2012 12:01 am

Utah occupancy levels and the average daily room rate for hotels and motels were both up slightly in 2011.

According to the Utah edition of the Rocky Mountain Lodging Report, the occupancy rate was 62.7 percent, up from 59.7 percent in 2010.

At a glance


AAA gives diamond awards for hotels, restaurants

The Stein Eriksen Lodge in Park City and The Grand America Hotel in Salt Lake City have earned Five Diamond Awards from AAA.

The diamonds are awarded to establishments that AAA says provide refined, stylish and upscale physical attributes to guests, as well as extensive amenities and services. Restaurants are chosen for the distinctive dining experiences that feature creative chefs, complex menus, fresh top-quality ingredients and expert staffs.

The ratings are based on the evaluations of professionally trained inspectors using published guidelines to conduct unannounced property evaluations.

Four Diamond hotels in Utah are Midway’s Blue Boar Inn, Invited Inn Bed and Breakfast and Johnson Mill Bed and Breakfast; Midway’s Zermatt Resort and Spa; Moab’s Sorrel River Ranch Hotel and Spa Resort; Park City’s Goldener Hirsch Inn, Grand Summit Resort Hotel, Hyatt Escala and St. Regis Deer Valley Resort; Salt Lake City’s Hotel Monaco, Little America Hotel and Marriott City Center; and St. George’s Green Valley Spa and Resort.

Utah restaurants given the AAA Four Diamond Award are Midway’s Blue Boar Inn; Orem’s Chef’s Table; Park City’s Goldener Hirsch, Grappa Italian, River Horse on Main, The Glitretind, and the Mariposa; Sundance’s The Tree Room; Salt Lake City’s Bambara, Forage, Log Haven and Paris Bistro; and Sandy’s La Caille.

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"It was absolutely a better year," said Michael Johnson, executive director of the Utah Hotel and Lodging Association. "We were up in almost every segment. Almost every community saw a better occupancy and better rate."

He said corporate travel and incentive travel programs were improving, which has benefitted lodging owners.

"We’re not seeing enormous growth, but it is going in the right direction," said Johnson.

The average daily room rate was $95.69, compared with $93.29 for 2010. Revenue per daily room rose, as well, to $60.04 for 2011, compared with $55.70 in 2010.

Salt Lake City hotels and motels fared the best in 2011, with a 69.6 percent occupancy rate and average daily room rate of $93.65.

Ogden occupancy was at 60.7 percent, Cedar City at 53 percent, St. George at 60.1 percent, Logan and Utah County at 58.1 percent, and other Utah cities and towns at 61.2 percent.

By comparison, Utah mountain resorts struggled a bit, although they were still up from 2010. The occupancy average was 47.4 percent in 2011, compared with 43.3 percent in 2010, while rates moved up only slightly, to $167.53 from $166.53.


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