Utah occupancy levels and the average daily room rate for hotels and motels were both up slightly in 2011.
According to the Utah edition of the Rocky Mountain Lodging Report, the occupancy rate was 62.7 percent, up from 59.7 percent in 2010.
“It was absolutely a better year,” said Michael Johnson, executive director of the Utah Hotel and Lodging Association. “We were up in almost every segment. Almost every community saw a better occupancy and better rate.”
He said corporate travel and incentive travel programs were improving, which has benefitted lodging owners.
“We’re not seeing enormous growth, but it is going in the right direction,” said Johnson.
The average daily room rate was $95.69, compared with $93.29 for 2010. Revenue per daily room rose, as well, to $60.04 for 2011, compared with $55.70 in 2010.
Salt Lake City hotels and motels fared the best in 2011, with a 69.6 percent occupancy rate and average daily room rate of $93.65.
Ogden occupancy was at 60.7 percent, Cedar City at 53 percent, St. George at 60.1 percent, Logan and Utah County at 58.1 percent, and other Utah cities and towns at 61.2 percent.
By comparison, Utah mountain resorts struggled a bit, although they were still up from 2010. The occupancy average was 47.4 percent in 2011, compared with 43.3 percent in 2010, while rates moved up only slightly, to $167.53 from $166.53.
Twitter: @tribtomwharton
12 Comments
