This is an archived article that was published on sltrib.com in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
Orem-based GroSocial, which makes social-media marketing software, launched a new online tool to allow business to quickly design tabs and deliver them to their Facebook pages and those of their partners.
The tabs are custom-designed promotions that can be placed on Facebook pages of networks of retailers, franchisees and distributors, the company said Tuesday.
"We designed Customizer Enterprise to give large companies and brands the ability to launch a social-media campaign without having to worry about some of the risks of inconsistency or inexperience normally associated with turning their brand over to the masses," Zach Mangum, co-founder and CEO of GroSocial, said in a news release.
"This enables businesses to quickly and easily feature their products and services across hundreds or even thousands of unique Facebook fan pages that are independently managed by their distributors and other retail partners — all the way down to mom-and-pop shops that can't afford expensive campaigns."
The software allows companies to maintain control over their brands by setting rules on how their tabs can be modified by their partners.