Twitter, NFL reach deal to show football videos

Published September 26, 2013 9:26 am
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

New York • The National Football league struck a deal to show game highlights and other video content on Twitter ahead of the short messaging service's initial public offering of stock.

The deal is part of Twitter's "Amplify" program, which lets TV broadcasters show ad-supported video clips in users' Twitter feeds as the users discuss what they are watching on TV in real time. Other partners include The Weather Channel, the National Basketball Association, Warner Music and CBS.

The NFL and Twitter said Thursday that the deal will let football fans interact with NFL video content created specifically for Twitter — on computers, tablets or mobile devices. Content will include highlights from in-game highlights from NFL Network's Thursday Night Football and clips from other regular season and postseason games, along with news, analysis and fantasy football advice

The NFL said this is the first time it has partnered with a social media company.

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
comments powered by Disqus